Ask

Due to the fragmented music education in the Netherlands, it has become more difficult to come into contact with teachers who have insights into the young musical talents in the Netherlands and, through them, bring the competitions to the attention of the best talents available in the Netherlands.

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In addition, it is important for PCC to measure and demonstrate the impact of their activities, validate assumptions for policy and steer towards increasing their impact on society.

Princess Christina Concours has asked us to help them with the right tools to:

• Build a direct relationship with music teachers who play a central role in the musical ecosystem and are the key to accessing talent.
• Measure the impact of their (online and offline) activities.

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Answer

PCC already used the Kiesjeinstrument.nl platform. The central aim of this platform was to help children to discover which instrument suits them and to find a teacher. The result of their explorative journey is an overview of music teachers who teach the instrument. This way teachers and students are linked to each other.
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The most logical step was to revive the platform and refresh and renew the available content and data. That is why we proposed a redesign of Kiesjeinstrument.nl where the relationship between student and teacher is central and to which a data dashboard is linked which helps to measure the impact of the PCC activities.
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Way of working

Based on the idea of the Shortest Path to Value, we helped PCC with their question in two phases:
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Discover & Strategise

The start of this project was the needs of the two different target groups of the website:

• Children (and their parents) who want to learn to play an instrument and are looking for a music teacher.
• Music teachers who want to promote their teaching offer to children (and their parents).
  

To gain insights into the needs of the target groups, we conducted several interviews with children, parents and music teachers. This gave us a clear view of their expectations of a platform like Kiesjeinstrument.nl.

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At the same time, we conducted a thorough market analysis, which led to the definition of renewed brand guidelines and a revised style and brand identity for Kiesjeinstrument.nl. The result was a new concept for Kiesjeinstrument.nl that has been translated into an Actionable Digital Strategy.

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Create & Launch

With the foundation as a basis, we brought the concept to life in a first Minimal Meanigful Product (MMP) of the platform.

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By working in sprints, we were able to flexibly build components and test them directly with stakeholders and real users (continuous user involvement).

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In addition to the consumer platform, we delivered a data dashboard as the first step in PCC's goal to become a data-driven organisation. This dashboard provides insight into all activities on Kiesjeinstrument.nl and the impact of events, promotions and promotions on PCC's intended goals.
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Result

The redesign of Kiesjeinstrument.nl has resulted in a new, fresher and more stable platform that gives a central role to the direct relationship between children (and their parents) and music teachers.

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The data dashboard supports PCC as an organisation by providing them with insights into the impact of their online and offline activities.

This is just the beginning of their journey to become more data-driven as an organisation.