Ask

Lofty Manner asked to help them  become a data driven fashion brand. And wanted to help them with the question: "How can we use data to predict the styles our audience wants to buy next season so we can eliminate waste?"

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Answer

When looking at their goal and how their digital platform was set up, it was quickly clear that the best way to help them was through a step-by-step approach:

• A Discover & Strategise phase to define their Actionable Digital Strategy.
• Create & Launch a first Minimum Meaningful Product (MMP) where we set up the basic foundation for data collection, structuring and presentation.
• Move as fast as we could to the Optimise & Grow phase so we could understand and improve the first MMP in a learning loop in close collaboration.

Once this MMP is set, it allows us to move into the next phase where we can model the data to extract the relevant information to be able to practise minimal waste design.

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Way of working

Firstly we focused on the foundation that allows Lofty Manner to become a data driven fashion brand.

Discover & Strategise

We mapped their business goals and their customers needs and created an Actionable Digital Strategy where we defined two important layers to be able to reach their goal:

• The data foundation.
• The organisation of data.
  
  

Create & Launch

In this phase we launched the two aforementioned MMP’s swiftly.

We used Snowflake (for the data lake), Hevodata (for automated data pipelines) and PowerBI (for data dashboarding) to build this foundation.

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Optimise & Grow

Because being data driven was a new concept for Lofty Manner, we wanted to move as fast as we could into iterative sessions where we improved the data foundation and dashboards by presenting them with tangible components and learning from our discussions about them. This allowed us to set up a learning loop where we would build, measure, learn and (re-)build.

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Result

An integrated data platform that enables digital sensemaking in fashion retail.

We are now ready to work with Lofty Manner on the next phase of our partnership and facilitate their fashion design process with relevant data.