As always we followed our core method of the Shortest Path to Value.
Discover & Strategise
The foundation of this process was to refine the business concept based on the data retrieved from research and validate this with actual people. By following a hypothesis driven-method we were able to frame the scope for a measurable prototype and continue validating with real people.
We adopted three forms of research to validate the choices we were making, and understanding what Ravlling needs to do to support travelers in the choice of their next destination:
- Concept validation: A qualitative research form to understand if the concept we designed fits the want and need of travelers.
- Market research: An extensive quantitative research form to understand travelers in a broader way to help us get insights on relevance when orienting and booking travel.
- Usability testing: A qualitative research form where we test our measurable prototype (the thing we want to build) with real people, and learn from their behavior and experience.
All the research fed us with relevant input to design the best concept forward, map the right technical architecture and develop a data strategy to support the learning process.
Create & Launch
After this foundational phase, our next step is to move forward with an MVP that proves the value of the concept in the market. Which is measured through Continuous User Involvement, as well as quantitative data analyses. Derived improvements are used to optimise and grow the user experience of Ravlling.